Perception Audit

Sample Company

Before we design anything, we need an honest picture of how the company is seen today, and the clearest one comes from the people inside it.

01
of 08
Covered under the mutual NDA between Eido and
Sample Company
, signed
Month Year
. Your individual answers are seen only by the Eido team.
01

In one sentence, what does this company do?

Say it the way you would to a stranger at dinner, not the way the website says it.

02

What does a customer believe about you that is wrong?

A misunderstanding you keep correcting, or one you have given up correcting.

03

What do you wish they believed instead?

The one thing that, if everyone understood it, would make your job easier.

04

Which brand do you wish you had?

Any industry, as long as it means something to you. Name it, and say what it has that you want.

05

Which brand is the opposite of where you’re headed?

Name it, and say what you’d never want people to feel about you. This tells us where the edges are.

06

What have you built that people should be more excited about?

A capability, a result, a decision, a team. The thing that is true but underrated.

07

Describe the brand in three words.

First three that come to mind. Do not edit them.

08

What will be true about this company in two years that is not true today?

The future the current brand has not caught up to.

That’s everything

Thank you. We’ll read every word.

Questions about any of this? Write to hello@eido.net.

Received. Thank you. If anything comes up, write to hello@eido.net.
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