CrowdStrike

A Motion System for Hunting Threats in the Digital Dark

We partnered with CrowdStrike to create a comprehensive brand and motion system that reframes cybersecurity as an offensive hunt rather than defensive posture. Built on the insight that seeing threats in the digital darkness is critical to protection, we developed a complete visual ecosystem spanning digital, web, OOH, social, and product touchpoints.

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Motion System

The system includes 22 animated videos powered by a scalable production framework: customizable title sequences, bumper intros and outros, dynamic transitions, virus visualization templates, custom textures, and branded illustrations. This modular approach enabled CrowdStrike to maintain premium storytelling craft across high-volume content needs while establishing an ownable visual identity that positions them as the aggressor against cyber threats.

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Case Study
Brand System
Motion System
Brand Campaign
CrowdStrike Brand System by Eido. Lightweight agent. Abstract 3D geometric design with overlapping translucent red and dark cubes and grids.
CrowdStrike Falcon Platform Brand Design System by Eido. Threat Graph. Abstract digital network of interconnected glowing cubes with grid patterns and red nodes, representing data or cybersecurity.
CrowdStrike Falcon Platform Design by Eido. Digital illustration showing connected devices including a smartphone, laptop, and cloud, linked by glowing red and blue circuit lines on a dark grid background.
OOH conference design at Black Hat or RSA conference. CrowdStrike exhibit with large digital screens and two armored character statues at a technology conference.
CrowdStrike Brand System by Eido. Text on dark background reading: 'Does the dark web hold security secrets about your organization?' with a faint number 01 on the left.
CrowdStrike Brand System by Eido. White text on dark background asking if the dark web holds security secrets about your organization.
CrowdStrike Brand System by Eido. Dark screen with a black padlock icon and text saying 'Collects and monitors activity from restricted web pages.'
CrowdStrike Falcon Platform Design by Eido. Dark red grid background with a pixelated square and the white text 'Fast, in-depth ARTIFACT COLLECTION'.
CrowdStrike Brand System by Eido. Black and white text on red background reading 'FALCON X RECON' with smaller text saying 'Know your adversary and track their activity.'
CrowdStrike Brand System by Eido. Dark workspace with a laptop, judge's gavel, and a Guy Fawkes mask surrounding text about cyber criminals, nation states, and hacktivists.
CrowdStrike adversaries and cyber threats. Grid of 18 white line icons of stylized animal and robotic faces each inside various dark geometric shapes on a black background.
Collage of slides with dark backgrounds and red highlights featuring cybersecurity themes like Falcon X Recon, CrowdStrike Falcon Platform, hidden recesses of the internet, threat detection, and red-eyed human silhouettes.
CrowdStrike brand system typography grid example showing various sizes of Tungsten font weights with guidance on using the grid to size and lay out type.
CrowdStrike social and OOH conference banner design. Icons and text blocks related to cybersecurity including a radar screen labeled Lightweight Agent, a checkmark next to Zero Trust text, a fingerprint icon, and a laptop displaying 'Evaluate across MITRE ATT&CK frameworks' in bold white text on a red background.
CrowdStrike social and OOH conference banner designs. Grid of icons labeled mobile, laptop, server, and cloud surrounding the bold text 'ZERO TRUST'.
CrowdStrike social and OOH conference banner designs. Three CrowdStrike promotional panels: left panel invites to Booth N-6155 to experience the adversary universe with a red icon of a robotic face; middle panel states 'We Stop Breaches' with a red icon of crossed swords; right panel offers a free trial today at crowdstrike.com with a red icon of an animal mask.
CrowdStrike social and OOH conference banner designs. Four digital banner designs with the text 'ONE PLATFORM. COMPLETE PROTECTION.' accompanied by a red circular icon and the CrowdStrike logo on a white and light gray background.