CrowdStrike is the world’s leading cloud-native security platform for enterprise level protection. Over the past 5 years our partnership has defined the visual language for their brand across web, social, product design and conference packages.
When they first approached us, everything we did seemed experimental. Motion design was fairly new territory for CrowdStrike so we were thrilled to see how people and stakeholders respond positively to what we were doing. We discovered that there were some core visual principles that paralleled with CrowdStrike’s position in the cybersecurity space.
In warfare, the side that typically wins is the one with more intelligence and sight. What you know and what you see determines everything. Most of the world is in the dark when it comes to understanding cyber security threats. CrowdStrike's technology enables enterprises to see where threats typically avoid being detected.
Security isn’t always about being on defense. CrowdStrike’s Falcon Platform has modules that proactively hunt threats (adversaries) before they can harm an enterprise. This mindset is something that makes CrowdStrike different; they stop cyber threats before they attempt breaching.
Several products work seamlessly together to create a well protected ecosystem. These modules plug and play into a unified suite called the Falcon Platform. It includes everything needed for a comprehensive battlefront, working intuitively together in the incredibly fast cloud-infrastructure.
We had the pleasure of partnering with CrowdStrike’s Brand team to develop a library of creative tools for unifying the design and animation language of the brand. These components needed to be scalable, cohesive and easy to combine together to quickly create high fidelity videos for their campaigns. We couldn’t have been more excited at the challenge.
